Enterprise Pet Wellness Platform

Culture & Care
for pet-loving
employees.

WUF makes it simple and affordable for companies to support their pet-parent employees — driving belonging, engagement, and retention without requiring pets in the office.

Talk to Our Team See How It Works
Why It Matters — Pets are Professional
67% of U.S. employees are pet parents
$22.7B saved annually in healthcare costs due to pet parenthood
$6,103 annual pet spend per Gen Z employee
90% more engaged at pet-conscious companies
88% will stay for pet-friendly benefits
41% lower absenteeism at pet-friendly companies
● Benchmarking & Certification ● Content & Storytelling ● Employee Experiences ● Petcare Access & Savings ● Best Pet Workplaces™ Certification ● Pets Behind the People™ ● Virtual Pet Town Halls ● WUF Marketplace ● Benchmarking & Certification ● Content & Storytelling ● Employee Experiences ● Petcare Access & Savings ● Best Pet Workplaces™ Certification ● Pets Behind the People™ ● Virtual Pet Town Halls ● WUF Marketplace
About WUF

While only 7% of workplaces allow pets onsite,
100% can be pet-supportive.

WUF makes that operational. We're an enterprise pet wellness platform that helps companies strengthen culture and wellbeing through two connected offerings: Best Pet Workplaces™ and the WUF Marketplace.

Partnering with People, Culture, and Total Rewards teams, WUF turns an often overlooked part of employees' lives into belonging, measurable engagement, and practical support — without requiring pets in the office.

🏆
Best Pet Workplaces™ Program
Benchmarking, certification, content, and experiences that build pet-supportive cultures.
🛒
WUF Marketplace
Exclusive employee access to trusted pet care partners with preferred pricing and savings.
The Workplace Challenge
Employers are struggling to build culture, trust, belonging, and well-being.
77%of employees report burnoutOC Tanner
21%of global employees are engagedGallup
$150Blost annually to presenteeismHarvard Business Review
2 of 3employees report workplace incivilitySHRM
What WUF Offers

Culture and Care. Built Together.

A complete, end-to-end system that connects pet-supportive culture with practical benefits — simple for HR teams to launch, meaningful to employees.

📊
Benchmarking & Certification

Assess your pet-supportive policies, earn official Best Pet Workplace™ recognition, and receive a tailored culture action plan.

Learn more →
🎬
Content & Storytelling

Humanize your workplace through Pets Behind the People™ employee stories and ready-to-share assets for LinkedIn, internal comms, and PR.

Learn more →
🎉
Employee Experiences

Pet Town Halls, Benefits Fairs, Happy Hours, adoption days, and therapy animal visits — IRL and virtual activations that build belonging.

Learn more →
🛒
Petcare Access & Savings

One hub for pet care: vet, virtual care, nutrition, essentials, and services — with preferred pricing. No claims. No reimbursements.

Learn more →
Watch & Learn
Featured
WUF Summit Highlights
Series
Pets Behind The People™ Highlights
Event
WUF Experiences

Supporting pet parents is an
emerging dimension of
total wellbeing.

WUF connects culture and care — helping employees feel supported while giving them access to modern pet wellness. Let's build it together.

Partner With Us Request a Demo
Benchmarking & Certification
Best Pet Workplaces™ 2026

Best Pet Workplaces™ —
This is not about dogs in the office.

Only 7% of companies allow pets onsite — but 100% can be pet-supportive. WUF certifies and celebrates companies that build cultures of connection through the power of pets.

Apply for Certification Schedule a Call
What It Is

A program that meets your company where it is.

Whether you're just starting or already on the path, WUF helps you close the gap — and celebrates your commitment to a pet-supportive culture. Our benchmarking assesses your current state, identifies opportunities, and produces a tailored action plan.

Best Pet Workplaces™ builds connection, drives engagement, and helps companies stand out as employers of choice — while creating the foundation for the WUF Marketplace.

✓
Pet-Supportive Policy AssessmentBenchmark your current benefits, policies, and workplace practices against leading organizations.
✓
Tailored Culture Action PlanReceive a clear analysis of strengths, opportunities, and next-step recommendations.
✓
Official Certification & Digital BadgeEarn your Best Pet Workplace™ recognition to display on LinkedIn, job postings, and internal comms.
✓
Competitive BenchmarkingSee exactly where you stand vs. peer organizations and industry leaders.
How We Start — Baseline Launch Blueprint
1
Benchmarking

Assess current pet-supportive policies, benefits, and workplace practices to determine where the company stands and identify strategic opportunities.

2
Receive Workplace Report & Culture Action Plan

A clear analysis of strengths, opportunities, and next-step recommendations — plus how you compare to other leading organizations.

3
Launch Pets Behind The People™

Capture and showcase real employee stories to demonstrate internal enthusiasm and unlock broad company-wide participation.

4
Celebrate With a Virtual Pet Town Hall

Bring the organization together, spotlight employee voices, and elevate Total Rewards & HR leadership visibility.

5
Expand Through Our Year-Round Studio (Optional Add-On)

Scale to additional content, experiences, and enterprise engagement programs through our always-on culture studio.

What Makes A Best Pet Workplace

We celebrate companies that support pet parents.

💬 Slack Channel
🛡️ Pet Insurance
📱 Telehealth
🐕 Pet Friendly Meet Ups
📅 Flexible Schedules
🐾 Pet Therapy
📈 ERGs / EAPs
🤝 Volunteerism
💛 Bereavement
🏢 Pets On-Site

Ready to become a
Best Pet Workplace™?

Apply Now
Content & Storytelling

Humanize your workplace through the power of pets.

Pets Behind the People™ and WUF's content studio transform employee stories into belonging at scale — ready for LinkedIn, internal channels, and PR.

Start Your Story
Pets Behind the People™

Real stories that build real belonging.

Pet stories are a universal connector. WUF's content program captures and showcases authentic employee narratives that drive internal enthusiasm, build community, and generate the kind of organic engagement no policy memo ever could.

From video profiles to social content to internal newsletter features, we handle end-to-end production — your team just shares the pets.

What's Included
🎥
Pets Behind the People™ Video Stories
Produced video features showcasing real employees and their pets — authentic, compelling, and ready to share.
📝
Messaging & Internal Rollout Assets
Launch copy, FAQs, and communication templates that make internal rollout effortless for HR and comms teams.
📲
Social & PR-Ready Content
Ready-to-share content formatted for LinkedIn, internal channels, and external PR — driving employer brand recognition.
Employee Features
Brand Spotlights

Every company has
great pet stories.
We help you tell them.

Get Started
Employee Experiences & Engagement

Activate the human–animal bond at work.

Pet Town Halls, Benefits Fairs, adoption days, and therapy animal visits — virtual and IRL activations that connect teams and build belonging at scale.

Plan Your Event
What We Produce

Events that bring your culture to life.

WUF designs and delivers pet-centered experiences that get employees talking, sharing, and feeling seen. From a company's first-ever Pet Town Hall to a full annual programming calendar, we handle everything.

✓
Pet Town Halls & Benefits FairsSpotlighting HR and Total Rewards leadership while celebrating your pet-parent employees.
✓
Adoption Days & Therapy Animal VisitsBring Best Friends Animal Society and mission-driven partners directly to your workforce.
✓
Pet Happy Hours & Social ActivationsLow-lift, high-impact engagements that create genuine moments of connection across teams.
✓
Virtual & IRL FormatsEvery program is designed to work across in-person, hybrid, and fully remote teams.
Experience Types
🏛️
Virtual Pet Town Hall
Bring the whole organization together. Spotlight employee voices, celebrate your pets, and elevate HR and Total Rewards visibility.
🎪
Benefits Fairs
Showcase WUF partners alongside your existing benefits stack — helping employees discover real savings on pet care.
🐶
Adoption Days
Partner with Best Friends Animal Society to host on-site or virtual adoption events that drive purpose and belonging.
🤗
Therapy Animal Visits
Bring certified therapy animals to your office — one of the highest-engagement, most-talked-about perks you can offer.
🥂
Pet Happy Hours
Low-effort, high-joy social activations — IRL or virtual — that let employees bond over the thing they already love most.
🎤
Leadership Summits
Join our national Best Pet Workplaces™ summits — convening 500+ HR and culture executives from 350+ companies nationwide.
Holiday Themed Parties
Company Wide Celebrations
Pet Portraits

Ready to bring
pet wellness to your workforce?

Plan Your First Event
Petcare Access & Savings

One hub for pet care. Zero friction.

Best Pet Workplace companies gain exclusive access to trusted pet care partners for their employees — with preferred pricing across vet care, tele-vet, nutrition, and essentials. No claims. No reimbursements. No new systems for your HR team to manage.

Offer WUF to Your Team
How It Works

Simple for employers.
Valuable for employees.

Pet care is now a growing source of stress and cost for working families — impacting engagement, retention, and wellbeing. WUF gives employees access to meaningful savings on the care they're already paying for, with zero administrative lift for your team.

✓
No Claims ManagementEmployees access savings directly — no paperwork, no reimbursement cycles for HR.
✓
No New SystemsWUF layers onto your existing benefits stack with zero integration burden.
✓
Free for Employers & EmployeesPartners pay when transactions happen. You and your team pay nothing.
What's in the Marketplace

Every aspect of pet care, covered.

🏥
In-Person Vet Care
Preferred pricing and scheduling access with trusted vet networks. Urgent care, wellness visits, and training.
📱
Virtual / Tele-Vet Care
24/7 licensed vets on demand. Employees get answers and peace of mind without the vet office visit.
🍖
Nutrition & Food
Discounts on human-grade, whole food nutrition and premium pet food subscriptions from trusted brands.
🛡️
Pet Care Plans & Insurance
Access to wellness and preventive care plans, and preferred rates on pet health insurance options.
✂️
Services & Essentials
Grooming, daycare, training, and everyday essentials — all at preferred pricing through trusted WUF partners.
🤝
Purpose & Partnerships
Alignment with Best Friends Animal Society and mission-driven partners — including adoption and volunteer pathways.

Give your employees
real savings on the care
they already pay for.

Add WUF to Your Benefits
About WUF World

Nice to meet you.

We bring deep experience in culture, storytelling, communications, brand reputation, and enterprise growth — and we're here to partner with leaders who want to create something extraordinary together.

Our Mission

At WUF World, we connect culture and care.

WUF is an enterprise pet wellness platform that helps companies strengthen culture and wellbeing through two connected offerings: Best Pet Workplaces™ and the WUF Marketplace.

Together, they combine benchmarking, content, and experiences with centralized access to affordable pet care — helping employees feel supported while giving them access to modern pet wellness.

While only 7% of workplaces allow pets onsite, 100% can support pet-loving employees. WUF makes that operational.

Our Vision
Supporting pet parents is an emerging dimension of total wellbeing — connecting culture, benefits, and access in one human-centered system. We're building the infrastructure to make that possible for every employer.
In The Press

The world is watching.

WUF has been featured in leading publications covering the future of work, employee wellbeing, and the rapidly growing corporate pet wellness category.

Bloomberg
"The Best Workplaces for Pet Owners Offer Pet Insurance and Pawternity Leave"
Read Article →
Rolling Stone
"5 Tips for Your Pawtential Workplace Culture"
Read Article →
Inc.
"Why Pet-Friendly Offices Are Good for Business"
Read Article →

Let's build something
extraordinary together.

Get In Touch
Get In Touch

Let's build something
extraordinary together.

Whether you're an employer looking to support your team, a pet care brand looking to grow, or a culture leader exploring what's next — we'd love to hear from you.

We'd love to hear from you.

Reach out directly and our team will get back to you shortly.

🏢
Employers
Bring WUF to your workforce. Let's talk.
🤝
Partners
Pet care brands — join the WUF ecosystem.
📣
Press & Media
Media inquiries and speaking requests.
✉️

Drop us a line anytime

Our team typically responds within one business day.

info@wuf.world
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